Abstract
Functional foods, being one of the major food categories of the global health and wellness market, are becoming a major focus of new product development (NPD) in the food industry. Functional food product development (FFPD) is a complex process with success factors that are somewhat different from those of traditional new food product development. This review focuses on the need to evolve from a traditional NPD approach, toward an integrative and innovative approach involving cooperative networks and techniques of commercialization. Greater focus on a product-oriented NPD portfolio and diverse multiple external partners have been suggested as key factors for accelerating the progress of FFPD.
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