Abstract
With the advent of modern technology, its essential to avail the latest consumer trends to get maximum efficient results in the context of a globalized market. More attention is paid to the consumption of manufactured goods and everyday items. Much less attention is paid to the service sector, in particular medical, recreational and physical. There is also a lack of application of mathematically grounded, computer methods and models for such modelling. We proposeda fuzzy based test metrics for a cosmetology paradigm (FTMCP) as tasks of multi-criteria decision making on a variety of alternatives. The Specific features of cosmetology services, marketing, communication components are determined. A computer model in the Fuzzy Tech, specialized software product for computer fuzzy modelling, was developed. Integrated assessments for cosmetic institutions have been calculated. The results are analyzed and recommendations for improving the quality of cosmetology service, websites of cosmetology institutions, are suggested. The principles of the proposed approach, the described fuzzy model and its computer implementation can be applied to a wide range of tasks of multi criteria assessment of customer service in various social fields - retail stores, medicine, culture, health, physical education and training, public catering, other household and domestic services.
Highlights
With the passage of time, the competitiveness in service sector in Asian countries is increasing day by day in healthcare sector.There fore, the issues of patients' interaction with healthcare institutions become very relevant
In order to strengthen the cosmetology services, we proposed a fuzzy based model having series of application decisions
We have developed a Fuzzy based Cosmetology Paradigm (FTMCP) which renders the possible solution
Summary
With the passage of time, the competitiveness in service sector in Asian countries is increasing day by day in healthcare sector (cosmetology).There fore, the issues of patients' interaction with healthcare institutions become very relevant. The providers of various treatment services the existence and operation of such institutions of various forms of ownership has createdbroad opportunities for customers to choose the appropriate care and a specific doctor [1]. Marketers, other leading specialists need reliable, scientifically sound, tools (that are not too difficult in practical daily use) for monitoring the quality of their work, and self-evaluation from the perspective of potential customers. The consumer behaviour is huge and complex in nature, especially in consumer service decisions[3]. Whether it is affected by buyer’s characteristics or the environment of the customers that resulted in an actual purchase.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advanced Computational Intelligence: An International Journal (ACII)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
