Abstract
This article analyses the ‘life history’ of Newcastle Brown Ale (NBA), examining its perceived embodiment of ‘Geordie’ culture and authentic, northern, ‘working class’ values, both for a UK and an emerging North American market. Despite no longer being produced in Newcastle, NBA continues to be promoted as a product of the city, bound up with its industrial histories and heritage. Here, I use visual analysis and biography to examine various historic and contemporary advertising campaigns and cultural forms associated with NBA, in order to compare the way it is understood in the UK versus its transatlantic cultural appropriations.
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