Abstract
In Korea cats and dogs are both pets and food. This article looks at how Korean activists bring the issue of animal welfare to the attention of Korean society in the context of cat and dog meat consumption. It explores the ways in which activists deploy rescue narratives in order to attract families willing to adopt rescued animals, thus transforming people's perception of livestock animals into that of potential lifetime companions. Combined here are the Confucian virtue of impartial benevolence and 18th‐century Western moral philosophy.
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