“From identity to innovation: a multi-theoretical framework of green organizational identity, ambidextrous green innovation, and digital-enabled environmental collaboration”

This study explored how green transformational leadership, green organizational identity, and green innovation affect performance. It also looked at the role of green organizational identity in mediating the relationship between green transformational leadership and green innovation, as well as the role of green innovation in mediating the relationship between green organizational leadership and performance. PLS–SEM was used to analyze 885 responses collected from Egyptian travel agency Category A employees. The results highlighted a significant and positive effect of green transformational leadership on green organizational identity, innovation, and performance. As well, the results depicted that green organizational identity affects significantly both green innovation and performance. The results also revealed that green organizational identity plays a partial mediating role in the relationship between green transformational leadership and innovation. Moreover, the results clarified that green innovation plays a partial mediating role in the relationship between green transformational leadership and performance. The study contributes to the theoretical understanding of green transformational leadership and performance in the tourism and hospitality industries. In practice, the study includes suggestions to managers in the tourism and hospitality industries on how to improve green innovation and performance through green transformational leadership. Limitations and future research directions were outlined.

PurposeThe purpose of this paper is to explore whether green innovation strategy has a positive effect on green innovation. Furthermore, this study investigates whether both green organizational identity and environmental organizational legitimacy mediate the relationship between green innovation strategy and green innovation.Design/methodology/approachThis study is designed as a quantitative research using questionnaires to collect data and employing a variance-based or partial least squares structural equation modeling to test the hypotheses.FindingsThe empirical results show that green innovation strategy positively affects green innovation. This study also demonstrates that green innovation strategy positively affects green innovation indirectly via green organizational identity and environmental organizational legitimacy in manufacturing companies in Indonesia as a developing country. This study suggests that firms should develop green innovation strategy and it must be reflected as green organizational identity to get environmental organizational legitimacy, and then firms will achieve a better green innovation performance.Research limitations/implicationsThis study has the following limitations. First, a structural equation modeling is used as an approach to test the hypotheses and this may raise the issue of causality. Second, although examining the antecedents of green innovation, this study does not investigate its consequences. Third, the sample size used in this study is relatively small and limited to companies in the Surabaya Industrial Estate Rungkut, Indonesia. Finally, this study employs a cross-sectional survey and the data obtained are based on the Likert scales that may raise the issue of perception bias of the sampled managers.Practical implicationsThe results of this study suggest that managers need to verify the roles of green organizational identity and environmental organizational legitimacy in their companies. In the era of environmentally conscious society, managers need to start with developing a green innovation strategy. However, managers also need to understand that having a strategy is not sufficient enough to directly enhance green innovation performance. Managers need to seek approaches on how to cultivate a strong green organizational identity and use the identity to get environmental organizational legitimacy from the stakeholders.Social implicationsThis research model and results provide the empirical evidence of the importance of green innovation and its antecedents, namely, a green innovation strategy, green organizational identity and environmental organizational legitimacy. When manufacturing companies in Indonesia implement this model of managing environmental issues, the society will get more benefits in terms of the reduction of environmental degradation, the availability of more green products and programs, the improvements in resource efficiencies and economic development and the enhancement of the quality of life.Originality/valueA research framework exploring the mediating roles of green organizational identity and environmental organizational legitimacy on green innovation strategy–green innovation relationship is developed to provide the empirical evidence for the organizational identity theory and the organizational legitimacy theory. This study also provides practical implications for managers who are facing the environmental awareness business environment. If they want to achieve a better green innovation performance, managers should enhance their awareness in managing the antecedents of green innovation performance, namely, green innovation strategy, green organizational identity and environmental organizational legitimacy.

Modern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green organizational identity partially mediates the relationship between green innovation strategy and green creativity. We also find that green organizational identity fully mediates the relationship between green innovation strategy and green innovation, which means that green innovation strategy does not directly influence green innovation but indirectly stimulates such innovation via green organizational identity. These results suggest that managers should seek to enhance their organizations' sense of green identity and to encourage green creativity, as this will enhance their firm's capability of sustainable development. The theoretical and practical implications of these findings are also discussed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

PurposeThe authors aim to apply an “interpretive context – organizational action – outcome” framework to explore the positive effect of green organizational identity on green innovation performance. Besides, they would like to verify that both environmental commitment and environmental organizational legitimacy mediate between green organizational identity and green innovation performance.Design/methodology/approachThe authors utilize a hybrid research method that includes both questionnaire data and public data to test the hypotheses to satisfy the triangulation in methodology. In addition, structural equation modeling (SEM) is used to perform the empirical research.FindingsThe results show that green organizational identity would positively affect green innovation performance. Moreover, green organizational identity could positively influence green innovation performance indirectly via environmental commitment and environmental organizational legitimacy. Firms should increase their green organizational identity, environmental commitment, and environmental organizational legitimacy to enhance their green innovation performance. Furthermore, the authors find out that green organizational identity, environmental commitment, environmental organizational legitimacy, and green innovation performance of small and medium‐sized enterprises (SMEs) are lower than those of large enterprises in Taiwan.Originality/valueThe authors develop a research framework to explore the positive effect of green organizational identity on green innovation and explore the mediation effects of environmental commitment and environmental organizational legitimacy.

Green knowledge management represents a critical strategic resource for firms, enabling the acquisition, integration, and application of environmentally relevant knowledge to support green technological advancement. However, the mechanisms by which green knowledge management fosters green technology innovation remain underexplored. Grounded in the dynamic capabilities theory perspective, this research develops a moderated mediation framework to investigate how green knowledge management, through dynamic capabilities, impacts green technology innovation, particularly considering the moderating effects of green organizational identity and incentive environmental regulation. Using responses collected from 358 enterprises in China, the proposed framework was validated through hierarchical regression analysis, combined with the PROCESS procedure. The empirical findings demonstrate that green knowledge management strengthens firms’ dynamic capabilities, which in turn promote green technology innovation. Specifically, absorptive and transformative capability serve as partial mediators in the relationship between green knowledge management and green technology innovation. Furthermore, green organizational identity strengthens the positive effect of green knowledge management on dynamic capabilities, while incentive environmental regulation enhances the impact of dynamic capabilities on green technology innovation. These findings advance understanding of how green knowledge management promotes firms’ green technological development by activating and leveraging dynamic capabilities, thereby yielding important contributions to theoretical research and managerial practice.

PurposeToward sustainable development, radical green innovation (RGI) is necessary. Despite extensive research on the factors influencing green innovation, few studies have been conducted on the precursors. Based on upper echelons (UE) theory, dynamic capability (DC) theory, “stimulus-organism-response” (SOR) theory, social information processing (SIP) theory and cognitive appraisal (CA) theory of emotion, the study explores how digital leadership (DL) affects RGI and investigates the mediating effects of green organizational identity (GOI) and the moderating effects of digital threat (DT) and technology for social good (TSG), as well as the multiple concurrent causalities that trigger high RGI.Design/methodology/approachThe method of combining structural equation model (SEM) and fuzzy-set qualitative comparative analysis (fs QCA) is adopted in the study. Data from 233 questionnaires were collected at two different time points.FindingsThis study's findings indicate that the four dimensions of DL can positively influence RGI and GOI partially mediates between the four dimensions of DL and RGI. DT has a negative moderating effect between DL and GOI, while TSG is positively regulated between them, DT and TSG linkage moderates the partial mediating effect of GOI in DL and RGI. Further, fs QCA is used to analyze the causal complexity of DL dimensions and GOI to RGI and nine effective configuration paths are identified. It is found that the synergy of digital thinking ability (DTA), digital detection ability (DDA), digital social ability (DSA), digital reserve ability (DRA) and GOI is crucial to high RGI. Among them, GOI core appears the most times, indicating that GOI plays a vital role in improving enterprise RGI.Originality/valueThis study expands the literature on leadership and innovation by constructing a framework of “DL-GOI-RGI” and exploring the transmission of GOI and the boundary effect of DT and TSG. The study used fs QCA and SEM to better understand the statistical associations and the set relations between the conjunctions and conditions.

There is no consistent result on the relationship between green organizational identity (GOI) and corporate green competitive advantage (GCA) in the existing literature. The omission of crucial mediating variables may be one of the important reasons. Based on the organizational identity theory and exploration-exploitation paradigm, this article studies the relationship between GOI and GCA in a model that includes mediating variables composed of green exploitative innovation (GEI) and green exploratory innovation (GER), and organizational flexibility (OF) as a moderating variable. The empirical test of survey data from polluting enterprises in China shows that GOI has a positive effect on green ambidexterity innovation and GCA. Both GEI and GER have a positive impact on GCA. Moreover, green ambidexterity innovation has a partial mediating effect between GOI and GCA, but the moderating effect of OF between green ambidexterity innovation (GAI) and GCA is different, and OF only negatively moderates the relationship between GER and GCA. These findings suggest that GOI can influence firms to choose different innovative ways between GEI and GER to obtain GCA, which counts on different levels of OF.

PurposeThis study aims to develop an original framework of green organizational identity to explore the positive effects of environmental organizational culture and environmental leadership on green competitive advantage through the partial mediator – green organizational identity.Design/methodology/approachThis study proposes an original concept – green organizational identity – to develop an integral framework to enhance green competitive advantage. Structural Equation Modeling (SEM) is applied to verify the research framework.FindingsThe results showed that environmental organizational culture and environmental leadership are positively associated with green organizational identity and green competitive advantage. Green organizational identity had a partial mediation effect on the positive relationships between two antecedents – environmental organizational culture and environmental leadership – and green competitive advantage. Companies should enhance their environmental organizational culture and environmental leadership to raise their green organizational identity and further to increase their green competitive advantage. Furthermore, this study found that environmental organizational culture, environmental leadership, green organizational identity, and green competitive advantage of medium and small enterprises (SMEs) were all significantly less than those of large enterprises in the manufacturing industry in Taiwan.Practical implicationsIt is imperative for SMEs to enhance their environmental organizational culture and environmental leadership to strengthen their green organizational identity and further to improve their green competitive advantage.Originality/valueThis study applies the theory of organizational identity to propose a novel concept – green organizational identity – and develops an integral conceptual model to explore its managerial implications, antecedents, and consequence.

The era of global green norms and business competitiveness encourages global companies to increase marketing capability, which has an impact on marketing performance. This research examines the gaps in global green norms, which often have consequences for investment in innovation and have an impact on profitability. This research proposes green dynamic marketing capability as a strategic resource for global companies to survive and continue to improve their competitiveness. Using panel data regression with intervening variables, a study was conducted on the variables of organizational learning, green organizational identity, green innovation, green marketing and marketing performance. 40 global companies in Clean200 were used as samples. Data taken from Refinitiv Eikon Thomson Reuters and Annual Report over the period of 2019–2023. The results show that: (1) organizational learning and green organizational identity have an effect on green innovation; (2) the mediating role of green marketing in values transformation of green innovation has an impact on marketing performance; and (2) green innovation has been shown to have a negative direct effect on marketing performance. The results clarify the framework of green dynamic marketing capabilities as a process of value transformation of dynamic marketing capabilities to improve marketing performance.

This research aims to examine the direct impact of green innovation strategies and the green dynamic capability on green innovation. The indirect effect is also tested, using green organizational identity as a mediator. A cross-sectional and quantitative research approach was used to collect data from energy firms. The results show that green innovation strategies and green dynamic capabilities positively affect the green innovation. The findings also proved that a green organizational identity acts as a mediator. The research outcomes suggest that the role of green organizational identity needs to be verified by firm managers who want to boost green innovation. In the advance era, society is more conscious about the green environment. Managers need a green innovation strategy to achieve green innovation within their firm. This study will help to manage the environmental issues, environmental degradation reductions, and establishment of green programs and products, which will all benefit society in the terms of improving resource efficiency, enhancing quality of life, and encouraging economic development.

This study investigated the strengths of internal and external environmental challenges to the Green Innovation Strategy (GIS). This study tried, also, to observe GBIS’ predictive power of on Green Organizational Identity (GOI), Green Innovation (GI) and Green Creativity (GC). The researchers gathered the cross-sectional data from the top managers of Saudi Arabia’s manufacturing industries. We employed a Structural Equation Model (SEM) to obtain the outcomes to form the data. This study’s findings demonstrate that external pressures, such as Policy Pressure (PP) and Market Pressure (MP) and internal driving forces such as Innovation Resources (IR) and Innovation Capability (IC), have a positive and significant effect on GIS. This study’s findings demonstrate, also, that GIS has a positive and significant effect on GOI, GI and GC. Finally, this study’s findings show that GOI is a considerable predictor of GI and GC. This study’s findings provide the path for policymakers to formulate Environmental Regulations (ER) and laws regarding pressure and incentive regulations. Finally, and more particularly in the context of Gulf countries, this study’s findings contribute to the literature on green management, innovation and Environmental Management (EM).

PurposeDrawing upon information processing theory (IPT) and natural resource-based view (NRBV), this study analyses the role of social media technologies (SMT) on internal and external environmental collaboration and green innovation (green product, process and managerial innovation).Design/methodology/approachThis study took in-depth empirical research by developing a survey questionnaire to identify the relationship between SMTs, environmental collaboration and green innovation. The respondents of the questionnaire were supply chain professionals working in the manufacturing industry of Pakistan. The survey collected 475 responses, which were tested through PLS-SEM using Smart-PLS.FindingsThe study results indicate that SMTs positively influence both internal and external environmental collaboration. Furthermore, internal environmental collaboration (IEC) fosters green products and green managerial innovation. In contrast, external environmental collaboration (EEC) fosters green processes and green managerial innovation. This study has also tested the mediation of IEC and EEC, which shows that both IEC and EEC mediate all the relationships except green process and green product innovation. The results also revealed that innovation capabilities moderate the relationship between environmental collaboration and green innovation.Research limitations/implicationsThough this study has various practical implications, it is not free of limitations. First, the data were collected from Pakistan, and the results may only be compared with other developing countries. Second, few social media platforms have been considered, but they are increasing in numbers and could be used in upcoming studies. Third, green innovation in the context of products, processes and management is considered, but the concept is evolving, and its other indicators can be taken in upcoming studies.Practical implicationsThis study addresses the implication of SMTs, environmental collaboration, innovation capabilities and green innovation, which are helpful for managers and policymakers to design policies.Originality/valueThis study provides the seminal operationalization of SMTs in environmental collaboration and green innovation. This study emphasizes innovation capabilities that firms should adopt.

Do corporate social responsibility practices contribute to green innovation? The mediating role of green dynamic capability

The growing urgency of climate change underscores the need for enhanced green management practices across organizations, particularly for small and medium enterprises (SMEs), the backbone of economic development. Green inclusive leadership (GIL) is defined as a leadership approach that emphasizes inclusivity, openness, and support for employees’ green ideas and contributions, fostering alignment with organizational environmental objectives. This study examines the influence of GIL on green knowledge sharing (GKS), green organizational identity (GOI), and green innovation (GI) within diverse Chinese industries, including manufacturing, services, media, and IT. Using data from 625 valid survey responses collected from 700 predominantly young, educated employees, this research demonstrates that GIL has a direct positive impact on GKS, GOI, and GI. The findings further reveal that GKS and GOI significantly contribute to GI, highlighting their roles as critical drivers of green innovation. Additionally, GKS and GOI partially mediate the relationship between GIL and GI, providing insights into how GIL promotes sustainable practices and innovation. This study underscores the importance of leadership and collaborative organizational practices in fostering a green-oriented organizational climate, supporting adopting green business models essential for competitive and resilient enterprises in a sustainable economy.

Bridging government involvement and business sustainability, particularly in manufacturers, is becoming a new research interest. To enrich this knowledge area guided by the Institutional Theory, this study builds a multiple mediation model to investigate the effect of environmental regulation on business sustainability by concerning on the chain mediation effect of green organizational identity and sustainable exploration/exploitation innovations. China’s manufacturers that are a key component of emerging markets have been analyzed by this study because of their significant impacts on climate change, substantial contributions to the boom of industries, and distinctive governance structures. By investigating China’s manufacturers such as shipbuilding, energy, food, and daily necessities manufacturing sectors, we witness that the relationship between environmental regulation and business sustainability could be positively subsequently mediated by green organizational identity and sustainable innovation. While this identity does not exercise a positive mediation between environmental regulation and business sustainability significantly. Furthermore, both sustainable exploration/exploitation innovations exercise a significantly positive mediation between green organizational identity and business sustainability. We therefore conclude that manufacturers of emerging markets need a thoughtful deployment in pro-environmental psychologies and behaviors to closely bridge environmental regulation and business sustainability instead of only concerning on one aspect. This study has significant implications for emerging markets constructing a comprehensive as well as systematic pro-environmental path by using the merit of Institutional Theory to enhance business sustainability with more standardized and professional ways.