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From exposure to expansion: understanding the economic impact of online attention through media function theory

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ABSTRACT Amid the rise of the digital economy, online attention has emerged as a novel factor shaping urban development. Grounded in media function theory—particularly its surveillance function—this study conceptualizes online attention (OA) as an informational signal that influences urban economic behavior. A panel dataset covering 286 Chinese cities from 2011 to 2023 is employed, together with System GMM, quantile regression, mediation, and threshold models, to examine the effects of OA on urban economic performance. The empirical results indicate that OA exerts a significant and robust positive impact on GDP, with stronger effects observed in less developed cities. Firm location decision (FLD) serves as a mediating channel, while communication barriers and transportation connectivity act as contextual moderators conditioning the strength of this relationship. The findings provide empirical evidence and policy-oriented insights, extending the application of media function theory to the domain of urban economics.

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분위수 회귀모형과 비동질성 회귀모형을 이용한 풍속 예측
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This study used a quantile regression model and a non-homogeneous regression model to calibrate probabilistic forecasts of wind speed. These techniques were applied to the forecasts of wind speed over Pyeongchang area using 51-member European Centre for Medium-Range Weather Forecast (ECMWF). Reliability analysis was carried out by using rank histogram to identify the statistical consistency of ensemble forecasts and corresponding observations. The performances were evaluated by rank histogram, mean absolute error, root mean square error and continuous ranked probability score. The results showed that the forecasts of quantile regression and non-homogeneous regression models performed better than the raw ensemble forecasts. However, the differences of prediction skills between quantile regression and nonhomogeneous regression models were insignificant.

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