From Consumer-Centric Innovation to Sustainable Restaurant Performance: A Study of Strategic Capability Integration in an Emerging Market Context

Purpose: This study aims to explore the role of mediating pricing capability for enhancing marketing intelligence capabilities into firm market performance of pharmaceutical small and medium sized enterprises. Methodology/Approach: The researcher applied a questionnaire survey in a convenient sample from 440 employees of pharmaceutical small and medium sized enterprises and operated structural equation modeling to evaluate survey data. Findings: Results disclose that customer orientation, competitor orientation and information processing are predominantly important features of marketing intelligence capability to gain enhanced market performance by pharmaceutical SMEs. Results clarified that pricing capability mediates market intelligence drivers (customer, competitor orientation, information processing) along with market performance. Research Implications: This study extends existing literature regarding market intelligence; it delivers new understandings on marketing capabilities by spreading the conception of market performance to a wider impression of marketing intelligence capability for pharmaceutical SME’s. Further, this research shows that the price capability assists as a mediator to market performance. Practical Implications: This study’s findings focus on the measurements of marketing intelligence and its link to price capability which enables firms to understand how to exploit market intelligence to sustain completive edge and how to outperform competitors in market performance. Originality/Value: This study (a) links basic dimensions of marketing intelligence with pharmaceutical SME’s performance (b) shows how the pricing capability renovates customer orientation, competitor orientation and information processing for better market performance.

Increasingly fierce competition makes Small and Medium Enterprises (SMEs) restaurants are required to create the right strategy in creating consumer satisfaction by improving marketing performance. The existence of SMEs restaurants began unrivaled or even displaced by the business café or culinary stalls with a more varied and representative appearance. More and more restaurants are emerging illustrates the increasing level of competition in SMEs Restaurant, especially in Sragen regency. Looking at the phenomenon, the research team submitted research related to marketing strategy such as customer orientation, competitor orientation and promotional mix which is predicted to improve marketing performance of SME Restaurant in Sragen Regency. The population in this study is the owner or manager of SME Restaurant in Sragen regency in accordance with the criteria. The criterion of the owner or manager of SMEs being the population in this study is the data published by BPS as SMEs and in accordance with (Law No. 20 of 2008). A representative sample size for using Structural Equation Modeling (SEM) analysis is at least five times the number of parameters. (Hair, 2004; Ferdinand, 2005). In this study the number of parameters is 20 so that the minimum sample size is: 20 x 5 = 100. The sampling technique in this study uses convenience sampling. The results showed that customer orientation has a positive and significant influence on marketing performance. The competitor's orientation has a positive and significant impact on marketing performance. Promotional mix moderates the effect of customer orientation on marketing performance. Promotional mix moderates the influence of competitors' orientation on marketing performance.

PurposeThis study empirically investigates the role of product market competition and mature-stage firm life cycle on the relation between corporate social responsibility (CSR) and market performance in an emerging market context – Malaysia.Design/methodology/approachThe authors construct a comprehensive CSR index toward the economy, environment and society (EES) and apply both Ordinary Least Squares (OLS) and Two-Stage Least Squares (2SLS) instrumental variables (IV) approaches to test the hypotheses of the study.FindingsThe authors find that EES-based CSR generally enhances firms' market performance; however, the level of product market competition undermines the market performance of socially and economically responsible firms. In addition, the study results indicate that mature-stage firm life cycle with more involvement in CSR activities shows better market performance. However, the endogeneity check of CSR suggests that both CSR and mature-stage firms are mutually exclusive in influencing market performance. The study findings are robust to alternative measures and different identifications of high and low default risk situations of sample firms.Practical implicationsThis study carries practical policy implications for the listed firms, regulators and stakeholders in general. For example, regulatory bodies may promote greater involvement in CSR activities by listed companies in the Malaysian stock market. Investors and other market participants should be aware of factors influencing socially responsible firms' market performance such as the corporate life cycle and the level of competition in product markets.Originality/valueThis research work responds to the call of regulatory bodies in Malaysia at a time when the Malaysian economy is under threat of environmental distraction practices by the palm oil industry and import ban by the largest export market, i.e. the European Union by 2030. The study also contributes to the theoretical literature by refining the moderating role of product market competition and mature-stage life cycle on the relationship between CSR and market performance from the perspectives of resource-based and stakeholder theories in emerging economy settings.

The purpose of the study is to explore whether there are significant differences between private and public universities in terms of market orientation components. The study examines whether there is a significant difference between customer focus, market intelligence, competitor orientation, inter-functional coordination and performance of universities in Kenya. Comparative studies on market orientation and performance of Public and Private Universities in Kenya, have been studied in many settings over the past several years and specifically none in Kenya. The research adopted descriptive research design on Public and Private Universities in Kenya. Primary data were collected from 115 respondents using a survey questionnaire administered to staff and students of both private and public universities in Kenya. Respondents were sampled using stratified sampling and purposive sampling method. Market intelligence generation, competitor orientation and inter-functional coordination are significant for both private and public universities, while customer orientation was insignificance in both universities. The results of the study indicate that there are significant similarities between private and public universities. In addition it implies that universities have embrace market oriented activities towards students’ satisfaction, students’ retention, student growth and increase of number of programmes. This paper puts forward market orientation practices which can inform policies and guide other academic institutions that would want to meet their students’ needs and services. The paper introduces the concept of market orientation for those institutions who may have not embrace the market-oriented practices in university sector in Kenya.

The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.

The aims of this research are to determine : (1) the influence of business process orientation on customer orientation and competitor orientation in small and medium silk businesses; (2) the influence of customer orientation and competitor orientation on innovation orientation in small and medium silk businesses; (3) the influence of innovation orientation on the marketing performance of small and medium silk enterprises; (4) the influence of business process orientation on innovation orientation through customer orientation and competitor orientation in small and medium silk enterprises; (5) the influence of business process orientation on marketing performance through customer orientation, competitor orientation and innovation orientation in small and medium silk businesses. The sampling technique used purposive sampling.Sample size plays an important role in estimating and interpreting the results of Structural Equation Modeling (SEM) analysis, with the estimation model using maximum likelihood (ML), so the number of samples determined in thisstudy was 160 respondents. The analytical method used in this research is structural equation modeling (SEM). The conclusions of this research are as follows:(1) business process orientation has a positive and significant effect on customer orientation and competitor orientation in small and medium silk businesses; (2) customer orientation and competitor orientation have a positive and significant effect on innovation orientation in small and medium silk businesses; (3) innovation orientation has a positive and significant effect on the marketing performance of small and medium silk enterprises; (4) business process orientation has a positive and significant effect on innovation orientation through customer orientation and competitor orientation in small and medium silk businesses; (5) business process orientation has a positive and significant effect on marketing performance through customer orientation, competitor orientation and innovation orientation in small and medium silk businesses.

The challenge in today’s corporations is that even though the technology portfolio of a company plays a crucial role in delivering revenue—falling as a topic mainly under the area of technology management—technology may have a negative image due to observed risks or failing the sustainability criteria. It may influence the company’s image and brand image, possibly also influencing decisions at corporate level. The monitoring of technology sentiments is therefore emphasized, benefiting from the advanced methods for business environment scanning, namely market and competitor intelligence functions. This paper utilizes a new big data based method, mostly utilized in market(MI)/competitor intelligence(CI) functions of the company, opinion mining, to analyse the global media sentiment of nuclear power and projects deploying the technology. With this approach, it is easier to understand the linkage to corporate images of companies deploying the technology and also related corporate decisions, mainly done in the areas of technology market deployment, marketing and strategic planning. The results indicate how the media sentiment towards nuclear power has been mostly negative globally, particularly in social media. In addition, results from similar analyses from a single company’s images for the companies currently deploying the technology are seemingly less negative, indicating the influence of company’s communication and branding activities. This paper has implications showing that a technology’s media sentiment can influence a company’s brand image, marketing communications and the need for actions when technology is deployed. In conclusion, there seems to be a need for better co-operation between different corporate functions, namely technology management, MI, marketing and strategic planning, in order to indicate technology image impacts and also counteract firestorms from social media.

Using a consumer-centered approach, this study investigates the dynamics of competitive intelligence (CI) in Jordanian retail management. The goal of the study is to determine how various aspects of competitive intelligence relate to market performance in the Jordanian retail industry. A total of 334 participants make up the study's sample size; they were carefully chosen using stratified random sampling to minimise bias and guarantee a thorough representation of the various retail segments. The Partial Least Squares Structural Equation Modelling (PLS-SEM) method is used in the study to fully explore the connections between the intelligence and store performance factors. The findings highlight a number of significant relationships. The market performance of Jordanian retailers is positively correlated with competitors' intelligence, consumer intelligence, market intelligence, technological intelligence, and the intelligence of strategic alliances. These findings highlight the central role of understanding competitive strategies, consumer behaviour, market trends, strategic alliances, and technological advancements in market success. In contrast, the study finds an insignificant positive relationship between social intelligence and market performance in Jordanian retailing. This suggests that while social intelligence is important, its direct impact on immediate market performance in this specific environment may be limited. Generally, this study provides valuable insights into the intricate interplay between intelligence factors and market performance in Jordanian retailing from the consumer’s perspective. The implications of these findings are significant for retail practitioners, as they urge strategic focus on competitor analysis, consumer-centric approaches, technology adoption, and strategic collaborations to improve market competitiveness and performance. The study not only contributes to the academic discourse but also provides actionable insights for retail management strategies in the dynamic and competitive Jordanian market. Keywords: Competitive Intelligence, Jordanian Retail Management, Market Performance, PLS-SEM

This study examines how two dimensions of strategic orientation (customer and competitor orientation) influence logistics and market performance. Two capabilities, operational flexibility and collaboration, are studied. Data were collected from manufacturers working with third party logistics providers. The findings suggest that customer and competitor orientations have different influences upon performance when leveraged through the capabilities. Competitor orientation, while having a detrimental direct effect on logistics performance, appears to be the better strategic approach, when supported with operational flexibility since it results in enhanced logistics (efficiency) and market (effectiveness) performance. Customer orientation, on the other hand, greatly improves logistics performance, i.e., internal efficiency.

The restaurant is serving cuisines and beverages generally at high prices with a high level of service. The main objective of this research is to know evaluation of the critical factors on management of Indonesian restaurant. Qualitative methodologies were applied using survey data with questionnaires and interviews with restaurant proprietor and employees. The Analytic Hierarchy Process (AHP) used in this study various questions that help respond to restaurant management decision making. The results of the survey show the most important of critical factors on management of restaurant of Indonesia is the safety and cleanliness of beverages, added value experience of devour, technology, and building strategic alliances. To sum up, the most important of crucial factors on the management of restaurant Indonesia is consumer demand in the safety model management of cleanliness in cuisine. It also external and internal management influence added value in devouring and technology. The model of the management partner is strategic alliances of building

This study aims to examine: (1) the effect of competitor orientation on marketing performance, (2) the effect of customer orientation on marketing performance, (3) the effect of customer orientation with promotional mix moderation on the marketing performance of SMEs in restaurants in Buleleng Regency. This type of research used is quantitative research. The subjects of this study were restaurant SMEs in Singaraja City, while the objects were competitor orientation, customer orientation, and marketing performance. This research is a sample research with 100 respondents. The data analysis technique used and which is in accordance with the research paradigm is regression analysis with moderating variables. The results showed that (1) Competitor orientation has a positive and significant effect on marketing performance, (2) Customer orientation has a positive and significant effect on marketing performance, (3) Promotional mix is able to moderate the relationship between customer orientation and marketing performance, this means promotional mix is able to strengthen the relationship between the influence of customer orientation on the marketing performance of UKM Restaurants in Buleleng Regency.

PurposeThe paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective.Design/methodology/approachThe research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term.FindingsThe research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA).Research limitations/implicationsResearch design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias.Practical implicationsImplementation of RM practices by Russian companies can increase their effectiveness of performance in the long term.Originality/valueThis research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.

Purpose This study aims to assess the relationship between market orientation and innovation while accounting for the use of purchased feeds and access to veterinary services. Design/methodology/approach This study used primary data collected from a cross-section of smallholder pig farmers in northern Uganda. Data were collected using pre-tested structured questionnaires. Collected data were analyzed in SPSS using descriptive statistics, exploratory factor analysis and hierarchical regression. Findings Results show that having improved breeds and providing housing to pigs improve system-focused innovation but reduce customer-focused innovation. The use of purchased feeds was associated with higher levels of both dimensions of innovation, while access to veterinary services was only associated with higher levels of system-focused innovation. Customer orientation is positive for both dimensions of innovation, while competitor orientation is positive for system-focused innovation, but negative for customer-focused innovation. Lastly, interfunctional innovation was only associated with higher levels of customer-focused innovation. Access to veterinary services and the use of purchased feeds influence the magnitude of the effect of market orientation on innovation. Research limitations/implications The findings of this paper suggest that improving smallholder pig farmers’ market orientation could lead to a higher level of farm innovation. Similarly, improving access to veterinary services and better feeds could be linked to higher levels of market orientation, as well as farm-level innovation. Originality/value This paper is original and contributes to the understanding of the relationship between market orientation and farm-level innovation in the context of pig production in a developing country.

This study examines how digital technologies can improve a company’s overall sustainability. It also explores whether lean manufacturing practices can mediate the connection between digital technologies and sustainability. Data were collected from 319 senior managers, production managers, and general managers at Egyptian manufacturing companies and examined using the software Smart-PLS 4. The results show that digital technologies (i.e., blockchain, the Internet of Things, big data analytics, cloud computing, and the digital twins) have a positive impact on all three aspects of sustainability: environmental, social, and economic. Additionally, lean manufacturing was found to play a key role in this relationship. The model explained 34.3% of lean manufacturing practices, 59.7% of sustainable economic performance, 40.3% of sustainable social performance, and 40.6% of sustainable environmental performance. The findings of this study have some implications for companies, investors, and policymakers regarding how to improve economic, social, and environmental performance through fostering LMP and proper implementation of Digital Technologies (DTs). The current investigation extends the discourse on the role of digital technologies and new manufacturing techniques like lean manufacturing and how they can lead to sustainable performance. Positioned as one of the initial studies to examine the mediating role of lean manufacturing in the association between digital technologies and sustainable performance, this study provides insights within an emerging market context.

Objective: The objective of the article is to explore the impact of the new technology adoption on the performance of small and medium-sized enterprises (SMEs) at the country level. Research Design & Methods: The authors modelled the effect of technology adoption (TA) on SMEs’ market and sustainability performance by using the dynamic ordinary least squares regression technique. The analysis used a sample of 12 EU countries from 2008 to 2021. Regional specificities of the Baltic and Central European countries were introduced. We obtained a novel database from the European Union’s SME Performance Review indicators. Findings: The results show that TA positively affects both market and sustainability performance in European SMEs at the country level. This impact is larger for market performance than for sustainability performance. Moreover, the long-run equilibrium relationships between TA and market performance demonstrate a positive effect in Central European countries and a negative effect in Baltic countries. Moreover, the impact of TA on sustainability performance proves negative for the joint group of new member countries consisting of Baltic and Central European states unlike for old member countries. Implications & Recommendations: The findings suggest the adoption of a more strategic perspective among SMEs regarding TA. Furthermore, the study offers policy recommendations aimed at facilitating the green transformation of new member countries. Contribution & Value Added: The effects of TA on market and sustainability performance have not yet been examined by applying an econometrically sophisticated analytical sequence on a panel dataset of countries’ SMEs. For policymakers, the findings demonstrate that environmentally friendly technologies, through enhancing sustainability performance, can be a solid pillar that undergirds a widespread green economic transition.