From angel investors to venture capital: fundraising pathways and financial viability in professional esports teams

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ABSTRACT Professional esports teams increasingly rely on venture capital (VC) to fund their growth. However, the structural dynamics of this financing model and its financial viability remain underexplored. Anchored in signaling theory, this qualitative study based on seven interviews with esports team representatives and esports investors investigates the structuration of fundraising deals within professional esports teams, analyzing its stages and allocation of funds. It highlights that VC funding is often preceded by early-stage financing, such as business angels and Series A or B rounds, serving as legitimacy signals and used as a cyclical resource for specific projects like international expansion or player acquisitions. Interviews with team executives indicate that fundraising is critical for survival and project acceleration but does not lead to a viable income stream. Challenges include esports’ fluctuating market appeal, limited investor understanding of the industry, and difficulties in monetization. However, emerging opportunities lie in leveraging fan communities, exploring cryptocurrency integration, and artificial intelligence applications. The findings deepen the understanding of VC structuration in esports, identifying adaptability and balancing current growth with financial viability as key success factors. Offering practical insights, this study underscores the need for innovative, viable business models to navigate the complexities of the esports ecosystem.

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