Abstract
PurposeThis study addresses a gap in organizational culture literature by detailing the creation of cultural artifacts, specifically media artifacts, that align with values and strategies in a dynamic environment, thereby enhancing organizational change management.Design/methodology/approachParticipatory observations and semi-structured interviews were conducted with nine design professionals from six companies and eleven media artifact audiences from a telecommunication company. Data were analyzed using Braun and Clarke’s thematic analysis.FindingsTwo main findings emerged: “Significant Factors in Designing Media Artifacts,” which encompasses seven themes, and “The Process of Designing Media Artifacts,” which comprises seven process steps.Originality/valueThe study clarifies the term “media artifacts” by identifying two key categories: “Significant Factors in Designing Media Artifacts,” focusing on elements aiding designers and “The Process of Designing Media Artifacts,” outlining the necessary steps and interpretations for creating these artifacts.
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