Abstract
On January 18, 2012 cyber-industrialized leaders blacked out their sites to protest proposed congressional legislation. They opposed Protection IP Act (PIPA) and Stop Online Piracy Act (SOPA), two laws that would grant unprecedented power to the U.S. government to regulate the Internet. The protests offer an important rhetorical moment in protest rhetoric as it illuminates the ways in which a brief rupture to normal operating procedures can impact significant change. The 24-hour protest, led by power brokers in the industry, did not encourage civil disobedience but promoted petitioning government, leading to an unparalleled awareness of the issue and the failure to pass the legislation.
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