Abstract
The paper aims to contribute to the discussion about the alleged free flow of information and the emergence of so called contra-flows of information at the former absolute periphery of media production – Africa. The global flow of information, still foremost dominated by Anglo-American and West European media ventures, coupled with a deficiency of ‘Third World’ media self-representation and the corresponding structures, has multiple social and economic consequences, resulting, among others, in an insufficient pan-African integration, an international restraint concerning foreign direct investment, stereotyping and racism. To approach the described epistemological interest this paper will focus on A24 Media, a multi-media company located in Nairobi, Kenya and raise questions about possible social, political and economic implications of such contra-flows.
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