Abstract
This article analyses news coverage by CNN and Democracy Now! of the Dakota Access Pipeline protests at Standing Rock, North Dakota. Through an ethnographic content analysis (ECA) of a strongly and weakly market-oriented television news organization, we examine frames, sources used and time devoted to the story, to understand how market orientation may influence the journalistic decisions of television news outlets. We find that although both outlets framed the story primarily through the lens of protest and violence, the ways in which this was done differed significantly.
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