Abstract

AbstractThis article focuses on a neglected historical example where contemporary museological framings of Islam in Europe were established—the World of Islam Festival in London, 1976. The material consulted consists of the publications and materials from the Festival Trust, media coverage and academic discussions of the Festival. These are analyzed from a frame theory perspective. The Festival is situated in a very specific historical period after the advent of Gulf oil money, but before the resurgence of Islam and the Iranian revolution. It was framed by the traditionalist perspective of Frithjof Schuon and Seyyed Hossein Nasr and in large part funded by the United Arab Emirates. It is argued that what might at first appear to be a festival celebrating the presence of Muslims in modern Britain acted to stabilize a dichotomy between Islam and modernity that is still dominant in museological framings of Islam in Europe.

Highlights

  • This article focuses on a neglected historical example where contemporary museological framings of Islam in Europe were established—the World of Islam Festival in London, 1976

  • The Festival is situated in a very specific historical period after the advent of Gulf oil money, but before the resurgence of Islam and the Iranian revolution. It was framed by the traditionalist perspective of Frithjof Schuon and Seyyed Hossein Nasr and in large part funded by the United Arab Emirates

  • It is argued that what might at first appear to be a festival celebrating the presence of Muslims in modern Britain acted to stabilize a dichotomy between Islam and modernity that is still dominant in museological framings of Islam in Europe

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Summary

Aims and Introduction

The aim of this article is to set out and analyze what is most probably the largest ever presentation of Islamic material culture in a Western country— the 1976 World of Islam Festival in London and the uk. It was a major event in the history of (representations of) Islam in Europe. The Festival is interesting because of its particular location in time and space It was held in the capital city of what in the nineteenth and early twentieth century was the largest Muslim Empire, in the years between the 1973 “oil crisis” and the 1979 Iranian revolution and the rise of global political Islam.

Theoretical Frame
The World of Islam Festival
Traditionalism at the World of Islam Festival
The Ongoing Framing of Muslims
Findings
The Last Frame
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