Abstract
We conducted an incentivized lab experiment examining the effect of gain vs. loss-framed warning messages on online security behavior. We measured the probability of suffering a cyberattack during the experiment as the result of five specific security behaviors: choosing a safe connection, providing minimum information during the sign-up process, choosing a strong password, choosing a trusted vendor, and logging-out. A loss-framed message led to more secure behavior during the experiment. The experiment also measured the effect of trusting beliefs and cybersecurity knowledge. Trusting beliefs had a negative effect on security behavior, while cybersecurity knowledge had a positive effect.
Highlights
One of the many benefits of the digital transformation of markets is the ability for consumers to access a wide variety of stores and products from any device that connects to the Internet
Few are fully aware of the consequences of their online behavior, few see their behavior as risky and many fail to follow the recommendations and advice on safety given to them
We proposed the following hypothesis: Hypothesis 3: Participants with a high level of cybersecurity knowledge will display more secure online behavior than participants with a lower level of knowledge
Summary
One of the many benefits of the digital transformation of markets is the ability for consumers to access a wide variety of stores and products from any device that connects to the Internet. This implies a growth in the complexity of consumer vulnerabilities, often exceeding regulatory efforts (Kucuk, 2016). In order to remain secure online, consumers need to preserve their data confidentiality and integrity They have to make cybersecurity decisions, respond to security-related messages and make adjustments to security-related settings that are not always understood (Payne and Edwards, 2008). All of which means that people end up behaving unsafely online, making them vulnerable to cyberattacks
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