Abstract
The customer journey of private homeowners towards deep renovation poses several challenges resulting in users not implementing energy efficiency measures. The conversion rate from orientation to implementation needs to increase and the whole renovation process to accelerate. Platforms are seen as playing a key role in accelerating renovations, acting as intermediary between the customer and the providers, reducing the friction between demand and supply. In this paper, we provide an overview of roles and impacts of digital platforms accelerating sustainability in the Dutch built environment. We analysed the outlook of 64 existing (digital) platforms to study their role in the customers journey. Our findings suggest that platforms offering individual guidance in the orientation phase of the customer journey are more likely to witness homeowners choosing for one or multiple energy efficient interventions as opposed to collective initiatives.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Earth and Environmental Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
