Abstract
This paper investigates the performance of inward FDI into the rural and urban Unitary Authorities or Districts of the North-West of England. The paper provides evidence that foreign-owned firms located in rural areas perform as well as domestic firms in the same rural context and as well that foreign-owned firms located in rural areas perform as well as foreign owned firms located in urban areas. However, foreign owned firms in urban areas perform worse vis-a-vis their domestic counterparts. Our results may suggest that foreign-owned firms still suffer from the so-called liability of foreignness, but do not suffer any competitive disadvantage by being located in a rural context
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