Abstract
ABSTRACT This study examines viewers’ characteristics and operational dynamics of football viewing centres (FVCs) in Agege, Lagos Megacity, Nigeria. It anchors on the “theory of happiness” and the microeconomic vitality of FVCs using a mixed-methods approach. The results of the descriptive and inferential statistics revealed that most viewers can afford subscriptions for digital TV in their homes, yet patronize the FVCs. Factors attributed to patronage are happiness, excitement, and other social opportunities, with some perspectives of leisure and microeconomic vitality benefits. Finally, the study suggests a new policy direction to mitigate the negative effects of unplanned areas resulting in the proliferation of FVCs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
