Abstract
The article shows that Ukrainian folklore is filled with a real meaning of the collective unconscious of people, carries a living memory and symbolically inspired pre-images that can equally resist the commercial symbols of the art market and quasi-religious doctrine of the political ideology of the present. Ukrainian folk art is disclosed as the basis and the most important layer of national culture, without which the formation of national consciousness and the development of professional art is unfeasible. Ukrainian folk riddles can serve as a good example here. It is concluded that the question of conceptualization of folklore as a semantic core of Ukrainian folk art culture in modern conditions of socio-cultural reality is relevant and requires further scientific research.
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