Abstract
The purpose of the study is to analyze the current state of folk art according to a sociological survey among representatives of the indigenous peoples of the North. Studying the specifics of folk arts and crafts through a survey of craftsmen allows us to better understand the cultural characteristics of the Khanty-Mansiysk Autonomous Okrug – Yugra, as a territory with the original residence of Mansi, Khanty, Nenets. The author examines in detail such aspects of the topic as the continuity and transmission of traditions in folk crafts, the motivational attitudes of craftsmen, as well as the needs and problems in creating traditional products. The participants of the survey are masters of folk arts and crafts living in urban and rural settlements of the district. The questionnaire contained questions aimed at identifying various aspects of the masters' activities. The timing of the online survey is September-October 2024. The results of the survey can be used for further analysis and comparative research. A special contribution of the author is a comprehensive study of the field of folk arts and crafts, including several aspects: cultural, social and economic. The main conclusions of the study are that the culture of the peoples of the North continues to preserve the traditional type of transfer of experience – orally. The continuity of traditions functions within the family-tribal system. At the same time, such a form of training as conducting seminars on certain types of products is becoming more and more popular. Making traditional clothes, shoes and household items remains a relevant and important occupation for the Ob Ugrians. It serves not only as a means of preserving cultural heritage, but also plays an important economic and social role in the modern life of the indigenous peoples of the North.
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