Abstract
The phenomenon of self-presenting behavior in terms of material or also known as contemporary showing off, namely flexing, is closely related to material and is certainly attached to individuals as a way to be recognized in various communities in the public sphere. It is a serious threat to a society that empathizes with a simple life. This article aims to provide an understanding of the correct paradigm so that flexing in biblical studies is identical to the sin of pride, can be eliminated in the community of God's people. Using a descriptive qualitative method with a literature approach, the results of this study lead to flexing causing a change in the communication paradigm in cultural linkages. Flexing is also part of controversial content in social media and as an ethical consideration, to be a valuable input for Christianity. Where ethical theological and morality views on flexing must be understood by God's people, in Christian education which is part of education and digital literacy as well as the responsibility of Christianity towards the flexing phenomenon. Abstrak Fenomena perilaku mempresentasikan diri dalam hal materi atau disebut juga dengan pamer kekinian yakni flexing, erat kaitanya dengan materi dan tentunya melekat dengan individu sebagai jalan untuk diakui dalam berbagai komunitas di ruang publik. Hal itu menjadi ancaman serius bagi masyarakat yang berempati terhadap kehidupan yang sederhana. Artikel ini bertujuan untuk memberikan pemahaman akan paradigma yang benar supaya flexing dalam kajian Alkitab identik dengan dosa kesombongan, dapat dihilangkan dalam komunitas umat Tuhan. Menggunakan metode kualitatif deskritif dengan pendekatan literatur, maka hasil kajian ini bermuara pada flexing menyebabkan terjadinya perubahan paradigma komunikasi dalam keterkaitan budaya. Flexing juga bagian dari konten yang bersifat kontroversial dalam media sosial dan sebagai pertimbangan etis, untuk menjadi masukan berharga bagi kekristenan. Di mana pandangan etis teologis dan moralitas tentang flexing harus dapat dimengerti oleh umat Tuhan, dalam pendidikan Kristen yang mana hal itu sebagai bagian edukasi dan literasi digital serta tanggung jawab kekeristenan terhadap fenomena flexing.
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