Abstract
Purpose  Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy because they contribute to the formation of Gross Domestic Product and the absorption of work energy. Therefore, strategies are needed that can be used to help develop MSME businesses. This service activity raises the problems faced by a coffee shop business called De Thela, where based on interviews with the owner of De Thela MSMEs, there are problems experienced by these MSMEs related to good financial management. The aim of this service activity is to provide assistance regarding the importance of financial management through financial literacy strategies, so that it can increase business income. Methods – This activity was carried out using methods including problem identification, preparation, assistance, monitoring and evaluation of assistance to De Thela MSMEs. Result and discussions – This community service activity provides results for De Thela MSMEs, namely (1) De Thela MSME owners have financial literacy regarding financial services products for investment, saving, borrowing and insurance; and (2) De Thela MSMEs are able to carry out financial management by keeping good financial records. Conclusion – The implication of the results of this community service activity is that it is hoped that this assistance can increase financial literacy and manage business finances, so that ultimately it can increase the income of MSMEs and the sustainability of their businesses.
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