Abstract

This paper applies social network analysis methods to study the network structure of the finance industry in the Guangdong-Hong Kong-Macao Greater Bay Area. The paper applies gravity model to measure the connections intensity of financial industry, and analyze the network structure by social network method of networks visualization, centrality analysis, and cohesive subgroups. The results are as follows : (1) the development of the finance industry in the Greater Bay Area is gradually balanced; (2) the centers of the finance industry network in the Greater Bay Area are Guangzhou and Shenzhen, followed by Dongguan, Foshan, and Hong Kong; (3) finance industry network structure in the Greater Bay Area can be divided into five major subgroups, the main subgroups being the one of Guangzhou and Foshan, the one of Shenzhen and Hong Kong, and the one of Macau and Zhuhai. This paper finally concluded that the finance industry network structure in the Greater Bay Area is centered in Guangzhou and Shenzhen, and that Guangzhou, Shenzhen, and Hong Kong are closely connected, and other cities are loosely connected.

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