Abstract

AbstractThe paper shows the relation between two models of reality, possibilities of media thinking and combination of binary and complex systems – film as the social and mainly future information system, and fundamental way of operations and usability. We should draw a line between the two types of reality – the real reality and the film reality, and two levels of observing – what we are observing (primary reality, facts) and how we are observing (secondary reality, film imaginary double-reality, the reality of mass-media, observing of an observation). Film as the social and information system creates a special form of the construction of fictional reality.The most important point for complex information systems is to understand one informative message. On the basis of understanding of information further communication can continue in each social system. Film communicates in its second reality through the mediation of Other-reference. So there is a difference between Self-reference and Other-reference in the information system. This difference produces new information and new relations, surprise and new cognition and knowledge. Other-reference is the clue for understanding of information and communication systems, relation between the system and its environment, sci-fi and film interface.Keywordsdifferencedouble-realitycomplexityfilmfuture information systemfuture designmediated realityOther-referencerecursive structuresystem communicationsystem referenceusability

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