Festivalization and historic building adaptation in the Merchant City, Glasgow

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ABSTRACT Holding festivals to attract investment, tourism, and attention has become a typical strategy used by city authorities for marketing and rebranding the urban image in recent decades. This strategy has contributed to the development of concepts such as ‘festivalization’ and ‘the eventful city.’ Glasgow’s regeneration in the 1980s is renowned for hosting significant events, serving as a notable example that inspired other cities, such as Stockholm in 1998, to adopt similar strategies. Glasgow became a benchmark for illustrating how culture and events can provide economic benefits. While existing studies primarily examine this urban strategy through economic, human behavior, and geopolitical lenses, comparatively little attention has been given to the impact of place-making projects, particularly in the historic city center, where the efforts in historic environmental renovation and the adaptation of built heritage are essential to the success of festivalization. An analysis of conservation planning in the Merchant City provides insights into the relationship between festivalization and the adaptation of urban-built heritage. The exploration of several place-making projects from the 1980s illustrates that the festivalization strategy is embedded in conservation-related planning. In other words, the intervention methods applied to historic buildings in Merchant City both spatially and strategically underpin festivalization.

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The conservation of historic buildings and urban environments can have the potential to improve the quality of life, stimulate economic development and reduce carbon emissions from energy consumption. However, given increasing expectations of indoor thermal comfort and an increasing dependency on modern living technologies, energy consumption in the urban historic environment is expected to rise. This paper examines the retrofitting of windows to historic buildings and issues of energy consumption and carbon emission in Lhasa's historic city centre, focusing on the relationship between energy use and window retrofitting. First, the thermal performance of a traditional Tibetan building in Lhasa is simulated and examined. Second, four window types for retrofitting are evaluated through computer modelling and their impacts on energy consumption are compared. Finally, the energy demand and carbon emission of the whole historic city centre with various window types are estimated and compared. In terms of energy efficiency and historic preservation, current single-layered window retrofitting practices perform badly, while windows with wooden frames and secondary glazing may achieve better performance. The approach offers the opportunity to halve the energy consumption and carbon emissions in the Lhasa historic city centre.

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