Abstract
Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.