Features of the formation of corporate culture in the organization: principles and mechanisms

Abstract

Every business has a specific type of corporate culture, each different from the other. Workplace culture consists of shared company values, characteristics, and beliefs. Every employee contributes to this, while culture shapes and guides employee behavior and actions. Corporate culture is the source of company differentiation. It not only defines how employees see the company but also makes the company visible in the eyes of customers and stakeholders. It can make or break a company, so it must be handled delicately in all areas and levels of management. Culture plays a vital role in ensuring that employees can fully understand each other, collaborate effectively, and build a sense of belonging among their team members. The desired types of corporate culture can do wonders for a business. The CEO and business leaders should consider the company's values and work environment, including any issues and concerns. Leaders, business goals, stakeholders, and HR teams must align to create a healthy corporate culture. This requires a certain level of adaptability and may involve adjusting or refining some of the company's fundamental values and visions. Corporate culture is formed by understanding business philosophy and promotes the emergence of communications between strategic bodies and operational management bodies. Studying corporate culture (CCL) is essential for business owners of any size. Identifying the principles of formation and development of effective QC will help increase performance and employee loyalty and improve brand reputation. The practical application of the principles of culture formation allows to minimize of economic losses in all private potentials of the enterprise and thereby increase the competitiveness of these economic entities on the market. The formed corporate culture helps the enterprise survive in competitive conditions, conquer new markets, and thrive. Employees clearly understand the goals and ideals of the company and adhere to all established norms and rules. Keywords: corporate culture, company, personnel, manager, values.