Features of self-design in the virtual world

Abstract

Modern scientific discourse contains two significantly different views on the identity that develops in virtuality. The first is based on the assertion that the virtual identity has its own autonomy and independence from the real identity. At the same time, self-construction or self-presentation in the virtual world compensates for the lack of empathy and attention of the individual to himself in real life. The most common way to increase attention to yourself is to create original author's content (text and visual). The digital nature of modern communication provides an original opportunity to model one's own limited or unlimited virtual space, switch its "modes" or regulate its availability for other users. This virtual space is used by a person not only for communication, entertainment, satisfaction of any cultural and spiritual needs, but also, first of all, for his own self-presentation, which is an integral part of the identity construction process. Identity in the virtual world becomes quite controversial in its content: on the one hand, the authors have fixed the space of virtual social networks as a special living space of their own (private space), on the other hand, the practices of constructing identity themselves due to the public nature of opinion-oriented self-presentation " Another”, become part of the open flow of information, which leads to the blurring of the spheres of public and private.