Abstract
The paper examines the widespread occurrence of fat shaming from the perspective of neoliberal ideology. The argument posits that fat shaming is not solely a societal stigma, but rather a deliberate strategy based on neoliberal principles that prioritise personal accountability, self-control, and economic efficiency. The study examines how overweight bodies are subjected to scrutiny and marginalisation through the analysis of cultural narratives and media portrayals. This reinforces socioeconomic hierarchies and perpetuates a cycle of discrimination and exclusion. The analysis emphasises the interconnectedness of fat shaming with matters of gender, race, and class, emphasising the necessity for a more comprehensive and analytical discussion on body politics. This critique seeks to question the underlying neoliberal ideology that supports the enforcement of societal standards on bodies, and instead promotes a more empathetic and fair approach to embracing and promoting variety and well-being.
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