Abstract
Magelang ducks are one of Magelang's native germplasm that has not received serious attention from society. Magelang duck products are expected to have portions in societies' protein needs and the economy's value to make additional income. This research aimed to analyze Magelang duck farmers' behavior on marketing Magelang duck products, either the eggs or meat from cast-off ducks, to induce local farmers' creative economy. This research was held in Ngadirojo village, Secang subdistrict, Magelang district, from January to February 2020. Samples used were local farmers selected on purpose or purposive random sampling. They were 30 persons of farmers. The farmers selected were based on the total livestock owned in Ngadirojo. The method used in this research were survey, interview, and direct observation. Variables observed were farmers' behavior on marketing the livestock product, behavior on marketing the processed product of Magelang ducks, behavior on using marketing channel, and price determinations using a questioner observed by Likert scale. The data collected were analyzed using the z-test. The result showed that the level of farmers behavior on marketing the Magelang duck products either on eggs and meat from cast-off ducks were 95%, behavior on marketing the harvests of Magelang duck as a processed product were 0%, and behavior of the selling method and the price determination of Magelang duck were 81.4%. It is expected that the result of this marketing behavior identification can induce the development of the Magelang duck creative economy and provide positive effects on farmer's additional income. Keywords : Behavior, Livestock product, Magelang duck.
Highlights
One of the poultry businesses that is entirely developed in Indonesia is the duck farming business
The hypothesis of this study: Ho = it is suspected that most (50%) breeders have high behavior Ha = it is suspected that most (50%) breeders have low behavior significance level = 0.05% with n = 30 Z hit > Z table = Ho is rejected, Ha accepted Z hit < Z table = Ho accepted, Ha rejected
From the research results presented in table 1, 95% of breeders market their livestock products: eggs and meat, in consumers' hands
Summary
One of the poultry businesses that is entirely developed in Indonesia is the duck farming business. The duck farming business has considerable potential to create employment opportunities and meet animal protein food needs. Based on Presidential Regulation (Perpres) Number 72 of 2015 concerning Amendments to Perpres No 6 of 2009 concerning the Creative Economic Agency (Bekraf), it has classified the creative economy sub-sector into 16. Culinary is one of the sub-sectors that can be developed. The growth of the creative economy should be fostered at the village community level. With the growth of the creative economy, it is hoped that it will provide a significant economic contribution, creating a favorable business climate; build national image and identity; develop an economy based on local resources.
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