Abstract
This study aims to examine the influence of attitudes, the impact of the social environment, and investment knowledge on the desire to invest in the capital market by young investors. Specifically, this study refers to the predictors of Theory of Planned Behavior (Ajzen, 1991) to establish factors that influence investment desires. This study uses primary data from a closed questionnaire, with 166 valid responses through online surveys from investors in several university investment galleries in Indonesia. Data were analyzed using Structural Equation Modeling (SEM). The results showed that the attitude of investors and investment knowledge influence the desire to invest. However, the impact of the social environment did not succeed in triggering the investment desire of young investors. These finding underscores the influence of the social environment only being a support, meanwhile, the internal factors of the individual are the main ones making young investors want to invest. As a practical contribution, these finding suggest a positive attitude and increase investment-related knowledge can be applied as a strategy to attract new investors in the capital market.
 Keywords: Investment Intention; Investor's Attitude; Social Environmental Impacts; Investment knowledge; Young Investor.
Highlights
PENDAHULUAN Keinginan merupakan kategori tujuan seseorang dan aspek atau hal tertentu yang ingin dicapai seseorang (Hedström, 2005). Solihat & Arnasik (2018) mengemukakan individu akan menyukai utilitas yang lebih tinggi untuk dari suatu tindakan yang mereka lakukan untuk mencapai kemakmuran
This study aims to examine the influence of attitudes, the impact of the social environment, and investment knowledge on the desire to invest in the capital market by young investors
The results showed that the attitude of investors and investment knowledge influence the desire to invest
Summary
Ajzen (1991) mengemukakan Theory of Planned Behavior (TPB) sikap, norma subjektif, dan persepsi tentang kontrol perilaku mampu menjadi penentu keinginan individu sebelum individu membuat prilaku. Teori sejalan dengan penelitian Phan & Zhou (2014) tentang perilaku investor individu di pasar modal Vietnam, penelitian berhasil membuktikan sikap, subjektif norm, dan persepsi tentang kontrol perilaku memiliki pengaruh positif pada keinginan investor individu. Berlandaskan hal tersebut maka hipotesis 1 dirumuskan sebagai berikut: H1: Sikap Investor memiliki pengaruh signifikan positif terhadap keinginan. Dalam arah yang sama, Sondari & Sudarsono (2015) menemukan bukti bahwa norma subjektif berpengaruh positif terhadap intensi seseorang untuk berinvestasi saham. Berlandaskan hal tersebut, hipotesis 2 dirumuskan sebagai berikut: H2 : Dampak lingkungan sosial memiliki pengaruh signifikan positif terhadap keinginan Investasi Investor muda di Pasar Modal Indonesia. Di perkuat dengan penelitian Akhter & Ahmed (2013) membuktikan bahwa sebagian besar keputusan investor dipengaruhi oleh pengetahuan dan hal masa lalu. Berlandaskan hal tersebut, hipotesis 3 dirumuskan sebagai berikut: H3 : Pengetahuan Investasi memiliki pengaruh signifikan positif terhadap keinginan Investasi Investor muda di Pasar Modal Indonesia
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
