Abstract
The purpose of this study was to determine the effect of prices, consumer tastes, income and location / place to Requests Orchid Plant in the city of Medan, and to know the Demand Elasticity of orchids in the city of Medan. The data collected from the data Primary and Secondary Data. Based on the results of testing statistical analysis obtained by value Multiple R of 86.6%. The value of F table at the level of 0.05 is thus calculated F 2,76 = 18.801> F table = 2.76 at 95% confidence level. Furthermore, in testing T test, to see the effect of demand factors partially on the request of orchids, the value of the T-table 2.045 with a confidence level of 86.6%. X2, X3 and X4 real impact While real variables X1 No Effect on Demand (Y). Analysing the value of Elasticity, Elastic Retrieved much as 3.395> 1. Demand level of sensitivity to the independent variable (tastes, income, and location) of 3.395.
Highlights
The purpose of this study was to determine the effect of prices, consumer tastes, income and location / place to Requests Orchid Plant in the city of Medan, and to know the Demand Elasticity of orchids in the city of Medan
The data collected from the data Primary and Secondary Data
Based on the results of testing statistical analysis obtained by value Multiple R of 86.6%
Summary
HASIL DAN PEMBAHASAN Deskripsi Lokasi Penelitian Lokasi usaha yang diteliti di kota medan adalah 3 tempat usaha tanaman anggrek. lokasi ini diambil dari dua kecamatan yaitu 2 usaha tanaman anggrek di kecamatan medan barat dan satu usaha tanaman anggrek dikecamatan medan amplas. HASIL DAN PEMBAHASAN Deskripsi Lokasi Penelitian Lokasi usaha yang diteliti di kota medan adalah 3 tempat usaha tanaman anggrek. Lokasi ini diambil dari dua kecamatan yaitu 2 usaha tanaman anggrek di kecamatan medan barat dan satu usaha tanaman anggrek dikecamatan medan amplas. Analisis Regresi Linear Berganda Berdasarkan hasil analisis pengujian secara statistik diperoleh nilai Multiple R sebesar 0,866 yang mengartikan bahwa secara menyeluruh ada hubungan yang sangat erat antara Harga, Selera Konsumen, Pendapatan dan Lokasi terhadap Permintaan Tanaman Anggrek di Kota Medan sebesar 86,6 %. Analisis Regresi Linier Berganda Antara Harga, Selera Konsumen, Pendapatan dan Lokasi terhadap Permintaan Tanaman Anggrek di Kota Medan
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