Abstract
This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions
Highlights
The property sector is an alternative that is in great demand by consumers (Salam &Chandra, 2019)
The hypothesis we suggest in this study is: H1 : Family has a positive and significant effect on consumer decisions
This study's results support the results of research conducted by (Sari 2013; Towoliu & Tumbuan, 2017; Haryono, 2017), which show that family factors have a positive and significant effect on purchasing decisions
Summary
The property sector is an alternative that is in great demand by consumers (Salam &Chandra, 2019). The property sector is an alternative that is in great demand by consumers The demand for housing is higher, and the number of residents increases, making the property sector increase in investment activities (Wijayanti & Srihandayani, 2015). Housing in Indonesia is still a polemic because it's not easy and easy to buy a house. Consumers will seek further information internally and externally until a purchase decision is reached (Wijayanti & Srihandayani, 2015). Community developments and current government policies cannot be separated from the problems of housing and settlement. This phenomenon represents a significant potential for residential property companies. On the other hand, competition is growing stronger because the producers of each commodity or service must take advantage of all their potential and opportunities (Suryawan, 2019)
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