Factors that influence beverage choices at meal times. An application of the food choice kaleidoscope framework

Abstract

Beverages are consumed at almost every meal occasion, but knowledge about the factors that influence beverage choice is less than for food choice. The aim of this research was to characterize and quantify factors that influence beverage choices at meal times. Insights into what beverages are chosen by whom, when and where can be helpful for manufacturers, dieticians/health care providers, and health policy makers. A descriptive framework – the food choice kaleidoscope (Jaeger et al., 2011) – was applied to self-reported 24h food recall data from a sample of New Zealand consumers. Participants (n=164) described 8356 meal occasions in terms of foods and beverages consumed, and the contextual characteristics of the occasion. Beverage choice was explored with random-parameter logit regressions to reveal influences linked to food items eaten, context factors and person factors. Thereby this study contributed to the food choice kaleidoscope research approach by expressing the degree of context dependency in the form of odds ratios and according significance levels. The exploration of co-occurrence of beverages with food items suggests that beverage–meal item combinations can be meal specific. Furthermore, this study integrates psychographic variables into the ‘person’ mirror of the food choice kaleidoscope. A measure of habit in beverage choice was obtained from the inter-participant correlation.