Factors that Contributes Towards Opportunity Creation and Identification

Abstract

Organizational sustainability has been a major theme in shaping global business arena in which entrepreneurship as the cornerstone. This also has forced entrepreneurship to become an important driver to the government initiative to implant entrepreneurial competencies as its organizational culture. In relation to the development, public universities are urged to diversify their income generation from various sources as to promote financial sustainability through entrepreneurship. Therefore, the readiness of the members of the organization for such environment is crucial. It is important for the university to engage with opportunity identification or creation as it can lead to income generation and profitability. This paper examined the relationship between entrepreneurial competency, social capital, experience and knowledge with opportunity identification and creation. Both academic and non-academic staffs were involved in the study. Findings show that entrepreneurial competency, social capital, experience and knowledge found to be positively significant towards opportunity identification and creation.