Abstract
Abstract The issue of open innovation has become a popular topic in recent years. The literature review revealed that within the Open Innovation theories and its aspects, some elements were differently defined which showed a space for further exploration. The main aim of the paper is to synthesize knowledge about open innovation and to create a basic model of the open innovation environment in terms of influencing factors and to identify relevant actors, that may be part of this process. The primary method was a secondary survey aimed at the analyze of 24 definitions and integrating scientific definitions of open innovation, its factors, barriers and relevant players. By synthesizing this knowledge, we have developed a basic model of open innovation factors and identified relevant players in this process. This paper is part of the author's dissertation thesis, which aims to design and test an open innovation model in the service sector. The model will include all factors contained in this article. Further model could be used as an effective tool for implementing open innovation and evaluating its usefulness for theories and praxis as well.
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