Abstract
Despite the benefits derived from exporting in this globalized world, many small manufacturing firms in Ghana have failed to avail themselves with this opportunity.The research was conducted to find out why Juaben Oil Mills, a family owned company has failed to take advantage of the export market. The major factor preventing the company from exporting was identified as granting credit facilities to foreign customers.Despite several efforts put in place by the government by establishing the export promotion council many small and medium size firms have failed to take advantage of the facilities this council offers.
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