Factors Influencing Revisit Intentions on Lon-Malang Beach: The Role and Effect of Destination Image, Perceived Quality, Perceived Value and Tourist Satisfaction
This study aims to analyze the influence of destination image, perceived quality, perceived value, and tourist satisfaction on revisit intention in the context of natural tourism at Lon-Malang Beach, Sampang Regency. The research method used is a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. A total of 250 domestic tourist respondents who have visited Lon-Malang Beach were sampled through purposive sampling technique. The results of the study indicate that destination image significantly influences quality, value, and tourist satisfaction, and contributes directly and indirectly to revisit intention. In addition, tourist satisfaction acts as a strong mediator in shaping behavioral loyalty. These findings reinforce the importance of image development strategies, improving service quality, and creating valuable experiences in supporting sustainable tourism based on natural beaches. Managerial implications include the need to brand Lon-Malang Beach as a natural tourism destination and strengthening healthy tourism infrastructure and services.
- Research Article
19
- 10.31940/ijaste.v5i1.2097
- Jun 30, 2021
- International Journal of Applied Sciences in Tourism and Events
Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.
- Research Article
- 10.52403/ijrr.20211272
- Dec 24, 2021
- International Journal of Research and Review
This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.
- Research Article
- 10.35912/joste.v6i3.2173
- Jun 3, 2025
- Journal of Sustainable Tourism and Entrepreneurship
Purpose: This study aims to analyze the influence of Destination Image and Amenities on Revisit Intention with Visitor Satisfaction as an intervening variable at Balaputra Dewa Museum. The research seeks to understand how these factors contribute to improving the visitor experience and encouraging return visits. Research Methodology: The research employs a quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected through questionnaires distributed to 150 visitors of the Balaputra Dewa Museum, measured using a Likert scale. The model tested direct and indirect relationships between Destination Image, Amenities, Visitor Satisfaction, and Revisit Intention. Results: The findings indicate that Destination Image and Amenities significantly impact Revisit Intention. Visitor Satisfaction mediates the relationship between Destination Image and Revisit Intention, as well as between Amenities and Revisit Intention. Destination Image was shown to have a stronger influence on revisit intention compared to amenities. Indirect effects underscore the importance of visitor satisfaction in maximizing the impact of destination attributes. Conclusion: This study shows that Visitor Satisfaction helps explain how Destination Image and Amenities influence Revisit Intention at the Balaputra Dewa Museum, adding to knowledge in tourism and destination management. Limitations: The study is limited to one museum, which may reduce its applicability to other cultural or tourism sites. The cross-sectional data does not reflect long-term changes in visitor perceptions. Contributions: This research contributes to tourism management literature by emphasizing the role of destination image and amenities in fostering visitor satisfaction and revisit intention, providing insights for museum managers and policymakers. Novelty: The study introduces Visitor Satisfaction as an intervening variable, offering a deeper understanding of how satisfaction bridges the relationship between Destination Image and Amenities with Revisit Intention.
- Research Article
- 10.1051/bioconf/202414601027
- Jan 1, 2024
- BIO Web of Conferences
The Lon-Malang Beach tourist destination can be an alternative natural tourist destination for local tourists, domestic tourists and even foreign tourists. Various factors encourage tourists' interest in returning to visit the Lon-Malang beach destination because of the availability of various games. The destination image and transportation infrastructure, as well as social factors such as the friendliness of the population, provide a positive experience for tourists. Therefore, this research explores the relationship between destination image, accessibility, and tourist experience on tourists' revisit intentions through tourist satisfaction as a mediator. The quantitative method used in this research is the SmartPLS 4.0 application. Data collection was carried out using a questionnaire from 190 visitors to the Lon-Malang tourist destination who participated in this research. The research results show that destination image has a positive and significant effect on tourist satisfaction and revisit intention. This research also found that transportation infrastructure had a positive and significant effect on revisit intention, but did not have a significant effect on visitor satisfaction. Furthermore, tourist experience has a positive and significant effect on tourist satisfaction and revisit intention. The results of this research will inspire governments, policy makers and tourism management to develop tailored program responses.
- Research Article
- 10.37484/080103
- Jun 30, 2024
- Jurnal Manajemen Pelayanan Hotel
The study aims to examine the impact of the quality of service on the image of Lake Buyan's destination with tourist satisfaction as a mediator variable. The study uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The sample of this study consisted of 150 tourists who visited Lake Buyan. Data collection is carried out through surveys using questionnaires designed to measure travelers' perceptions of the quality of service, tourist satisfaction, and destination image. The results of the analysis show that the quality of the service has a significant influence on tourist satisfaction and the image of the destination. Tourist satisfaction proved to be a full mediation in the relationship between the quality of service and the image of the destination. The findings confirm that improved quality of services in Lake Buyan can increase tourist satisfaction, which in turn reinforces the positive image of this destination. The study provides practical implications for tourist destination managers and stakeholders in Lake buyan to improve the quality of service as a strategy in promoting a positive destination image through improved client satisfaction. The research also offers new insights to researchers and practitioners in the field of tourism management and destination marketing. Keywords: Service Quality, Tourist Satisfaction, Destination Image
- Research Article
- 10.37034/infeb.v5i4.790
- Dec 31, 2023
- Jurnal Informatika Ekonomi Bisnis
This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
- Research Article
- 10.55214/25768484.v9i6.8240
- Jun 20, 2025
- Edelweiss Applied Science and Technology
This study investigates the influence of destination image and electronic Word of Mouth (e-WOM) on tourists’ revisit intentions, emphasizing the mediating role of tourist satisfaction. Understanding the factors that shape revisit behavior is essential for sustainable tourism development. The research employed a quantitative approach, collecting data from 124 tourists who had visited the Gili Islands and were active social media users. Data were gathered through online questionnaires and supported by structured interviews to validate respondents’ comprehension of the research variables. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to examine the proposed relationships. The results indicate that both destination image and e-WOM have a significant positive effect on revisit intentions. Moreover, tourist satisfaction serves as a critical mediator, strengthening the relationship between destination image, e-WOM, and revisit intentions. These findings suggest that fostering a strong, positive image of the destination and encouraging favorable e-WOM can enhance tourist satisfaction and ultimately increase the likelihood of repeat visits. The study offers practical implications for destination managers to leverage digital platforms and manage online narratives effectively to build tourist loyalty and ensure long-term competitiveness.
- Research Article
1
- 10.7176/ejbm/11-11-12
- Apr 1, 2019
- European Journal of Business and Management
Mount Bromo is one of the most famous tourist destination in Indonesia. Many tourist are willing to make revisit to Mount Bromo more than once. This research is quantitative and explains the condition of each variable and the effect of tourism attractiveness variables and destination image on revisit intention with tourist satisfaction as an intervening variable. The population of this study is tourists who visiting Mount Bromo between November 2018 - December 2018, while the samples used were 385 people from visitors to Mount Bromo. The number 385 is obtained after the calculation is done using the Lemeshow formula. The method of collecting data using a questionnaire and using the purposive sampling method. In analyzing data this study uses path analysis. The findings in this research are: (1) Tourism Attractiveness has a positive and significant effect on tourist satisfaction ; (2) Destination image has a positive and significant effect on tourist satisfaction; (3) Tourism attractiveness has a positive and significant effect on revisit intention; (4) Destination image has a positive and significant on revisit intention; (5) Tourist satisfaction has a positive and significant effect on revisit intention; (6) Tourism attractiveness and destination image has a positive and significant effect on tourist satisfaction; (7) Tourism attractiveness and destination image has a positive and significant effect on revisit intention through tourist satisfaction Keywords: Tourism Attractiveness, Destination Image, Revisit Intention, Tourist Satisfaction DOI : 10.7176/EJBM/11-11-12 Publication date : April 30 th 2019
- Research Article
- 10.51903/e-bisnis.v16i2.1365
- Dec 5, 2023
- E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
The research aims to: (1) empirically examine the influence of food quality on tourist satisfaction, (2) the influence of destination image on tourist satisfaction, (3) the influence of destination image on tourist satisfaction, (4) the influence of tourist satisfaction on revisit intention, and (5) the influence of food product quality and destination image on revisit intention through tourist satisfaction. This study adopts a quantitative method. The population of the research consists of tourists who engage in culinary tourism in Semarang city, with a sample size of 125 respondents selected through accidental sampling technique. After reviewing the theory, the research instrument scale is adapted and distributed to the respondents. Once the data is collected, the next step involves data coding. The collected data is then analyzed using Structural Equation Modeling (SEM) to obtain information regarding the influence of the independent variables, namely food product quality and destination image, on revisit intention in culinary tourism with tourist satisfaction as the intervening variable. The results of the research indicate that: (1) food quality empirically influences tourist satisfaction, (2) destination image influences tourist satisfaction, (3) destination image influences tourist satisfaction, (4) tourist satisfaction influences revisit intention, and (5) food product quality and destination image influence revisit intention through tourist satisfaction.
- Research Article
- 10.47191/jefms/v8-i5-63
- May 30, 2025
- Journal of Economics, Finance And Management Studies
Revisit intention is an important concept in maintaining the sustainability of a destination in the future. This study aims to examine and discuss the effect of Destination Image (DI) on Tourist Satisfaction (TS) and Revisit Intention (RI). The study was conducted on tourists who had visited the Canggu tourist attraction, Bali, Indonesia. The number of respondents was 150 people selected using the purposive technique. Data processing used Smart-PLS. The results showed that DI had a significant effect on TS and RI. TS had a significant effect on RI. There were differences in the influence between variables based on generation groups. In Generation X, Destination Image had a significant effect on Tourist Satisfaction and Revisit Intention, and Tourist Satisfaction also had a significant effect on Revisit Intention. In Generation Y, DI still had a significant effect on Tourist Satisfaction and Revisit Intention, but Tourist Satisfaction did not have a significant effect on Revisit Intention. Meanwhile, in Generation Z, Destination Image had a significant effect on Tourist Satisfaction, but did not have a significant effect on Revisit Intention. In addition, Tourist Satisfaction also does not have a significant effect on Revisit Intention.
- Research Article
- 10.32815/jibeka.v19i3.2141
- Nov 28, 2025
- Jurnal Ilmiah Bisnis dan Ekonomi Asia
This study aims to analyze the effect of Memorable Tourist Experience (MTE) on Revisit Intention with Tourist Satisfaction as a mediating variable in the heritage tourism destination of Kota Lama Surabaya. This study uses a quantitative approach with an associative causal research type. Data collection was conducted through an online questionnaire distributed to tourists who had visited Kota Lama Surabaya. The sampling technique used non-probability sampling with the snowball sampling method, resulting in 200 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Memorable Tourist Experience has a positive and significant effect on Tourist Satisfaction, Tourist Satisfaction has a positive and significant effect on Revisit Intention, and Memorable Tourist Experience has a positive and significant effect on Revisit Intention through Tourist Satisfaction. These findings confirm that memorable tourist experiences can increase satisfaction, which ultimately strengthens tourist loyalty to make repeat visits. This study has implications for urban heritage destination development strategies, particularly in creating authentic and meaningful experiences for tourists to enhance the competitiveness and sustainability of Kota Lama Surabaya.
- Research Article
- 10.37531/amar.v5i2.3300
- Nov 19, 2025
- Amkop Management Accounting Review (AMAR)
This study investigates the role of destination image as a mediator in the relationships among digital marketing, leadership, the marketing mix, and tourist satisfaction. A total of 420 respondents participated in the survey, which was distributed both online and offline to tourists who visited various destinations in West Sumatra, Indonesia. The sampling technique employed was purposive sampling to ensure that respondents were relevant to the research context. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that digital marketing, leadership, and marketing mix exert significant positive effects on destination image. Furthermore, destination image significantly influences tourist satisfaction, confirming its pivotal role in shaping tourists’ overall experiences. Mediation analysis indicates that destination image partially mediates the relationships between digital marketing, leadership, marketing mix, and tourist satisfaction. Interestingly, the direct effect of leadership on tourist satisfaction was not statistically significant, suggesting that leadership influences satisfaction primarily through enhancing destination image. This study contributes to the tourism marketing literature by providing empirical evidence of the mediating role of destination image in the digital era. The results highlight the importance of integrated marketing strategies and leadership in strengthening destination image to enhance tourist satisfaction. Practical implications suggest that tourism stakeholders should optimize digital marketing tools, adopt effective leadership practices, and improve the marketing mix to build a strong destination image that fosters sustainable tourist satisfaction.
- Research Article
- 10.1108/gkmc-01-2024-0023
- Aug 2, 2024
- Global Knowledge, Memory and Communication
Purpose The purpose of this study is to test the relationship of cognitive destination image and affective destination image with tourist satisfaction and revisit intention. This study also tested the mediation effect of tourist satisfaction between cognitive destination image and affective destination image with revisit intention. Furthermore, place attachment is aimed to test as a moderator between tourist satisfaction and revisit intention. Design/methodology/approach Participants in this study are international visitors who were visiting different tourist places in Pakistan. A total of 340 tourists participated in the data collection process, and subsequent data analysis was performed using SPSS and smart-PLS. Findings The results confirmed a significant effect of affective destination image on revisit intention, whilst’ cognitive destination image does not signify a significant influence on revisit intention for international tourists; however, tourist satisfaction confirmed the mediation effect between cognitive-affective destination image and revisit intention. Furthermore, the place attachment confirmed significant moderation with revisit intention. Originality/value This study provides valuable insights into the context of tourist revisit intention in Pakistan. To the best of the authors’ knowledge, the model tested in this study (affective destination image and cognitive destination image > tourists’ satisfaction > place attachment > revisit intention) is developed for the first time and is the first of its kind to test the moderation effect of place attachment with revisit intention. This study is supported by the Oliver expectancy disconfirmation theory and the Bowlby theory, which is another novelty of this study.
- Research Article
- 10.24191/jcis.v8i3.13
- Nov 15, 2022
- Journal of Contemporary Islamic Studies
Tourists’ perceptions of risk aspects for travel destinations are one of the key elements in deciding to revisit and suggest tourism destinations. A few studies have been made on the implications and inclination of tourists revisiting and suggesting a destination. However, a theoretical foundation needs to be developed in current literature, highlighting the impact of tourist risk of halal products and services through satisfaction towards intention to recommend and continue the use of halal items. This paper aims to increase the understanding of the intention to recommend and continue the use of halal items given the identified sources of risk and the mediating role of tourist satisfaction for sustainable tourism in Klang Valley. This research examines a comprehensive model of intention to recommend and continue using halal items. Researchers conducted a study through structured questionnaires to Klang Valley tourists. The data of 461 respondents have been analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The findings show all elements of risk aspects positively influence the intention to recommend and continue the usage of halal items. Furthermore, tourist satisfaction mediates the relationship between risk aspects and the intention to recommend and continue the usage of halal items. Results from this study will help tourism providers react accordingly to the tourists' needs by understanding the importance of halal products and services in an atmosphere of commercial competition. Moreover, the findings provide insights into distinct risk perceptions that destination Tourists’ perceptions of risk aspects for travel destinations are one of the key elements in deciding to revisit and suggest tourism destinations. A few studies have been made on the implications and inclination of tourists revisiting and suggesting a destination. However, a theoretical foundation needs to be developed in current literature, highlighting the impact of tourist risk of halal products and services through satisfaction towards intention to recommend and continue the use of halal items. This paper aims to increase the understanding of the intention to recommend and continue the use of halal items given the identified sources of risk and the mediating role of tourist satisfaction for sustainable tourism in Klang Valley. This research examines a comprehensive model of intention to recommend and continue using halal items. Researchers conducted a study through structured questionnaires to Klang Valley tourists. The data of 461 respondents have been analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The findings show all elements of risk aspects positively influence the intention to recommend and continue the usage of halal items. Furthermore, tourist satisfaction mediates the relationship between risk aspects and the intention to recommend and continue the usage of halal items. Results from this study will help tourism providers react accordingly to the tourists' needs by understanding the importance of halal products and services in an atmosphere of commercial competition. Moreover, the findings provide insights into distinct risk perceptions that destination Tourists’ perceptions of risk aspects for travel destinations are one of the key elements in deciding to revisit and suggest tourism destinations. A few studies have been made on the implications and inclination of tourists revisiting and suggesting a destination. However, a theoretical foundation needs to be developed in current literature, highlighting the impact of tourist risk of halal products and services through satisfaction towards intention to recommend and continue the use of halal items. This paper aims to increase the understanding of the intention to recommend and continue the use of halal items given the identified sources of risk and the mediating role of tourist satisfaction for sustainable tourism in Klang Valley. This research examines a comprehensive model of intention to recommend and continue using halal items. Researchers conducted a study through structured questionnaires to Klang Valley tourists. The data of 461 respondents have been analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The findings show all elements of risk aspects positively influence the intention to recommend and continue the usage of halal items. Furthermore, tourist satisfaction mediates the relationship between risk aspects and the intention to recommend and continue the usage of halal items. Results from this study will help tourism providers react accordingly to the tourists' needs by understanding the importance of halal products and services in an atmosphere of commercial competition. Moreover, the findings provide insights into distinct risk perceptions that destination planners can leverage to tailor business strategies to meet the quality expectations of tourists.
- Research Article
7
- 10.15294/maj.v10i1.45503
- Apr 22, 2021
- Management Analysis Journal
The purpose of this study to examine the influence of tourism experience on revisit intention mediated by destination image and satisfaction. Sampling technique using the accidental sampling and purposive sampling with sample of 240 respondents. Respondents were taken from visitors who had been to Sanggaluri Park Purbalingga twice or more and aged 17 years or over. Method of data collection using the questionnaire. The data analysis method uses the Structural Equation Model - Partial Least Square (SEM-PLS) with the Smartpls program. The direct test result show the result of tourism experience has a direct effect on destination image, tourism experience has a direct effect on satisfaction, tourism experience has a direct effect on revisit intention.
 
 
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