Abstract

Studies on tourists crowding are developed to explore the perception of crowding, and these studies indicate crowding influence on sustainable development of tourist destinations. This study aims to reveal the influential factors of tourists’ perceived crowding. We obtained data from interviewing over 400 tourists and five senior tourism officials in Xi’an, China. This study firstly applies factor analysis to identify the constructed variables of tourists’ motivations from the principle component analysis. It then examines the correlation between nationality and perceived crowding. Consequently, a multiple regression is used to identify the connection between motivations and perceived crowding. The results of the study indicate nationality and motivation as two significant influential factors to perceived crowding management. This study also shows that management in tourist destinations would benefit from provision of the authentic travel experience integrated with zoning the travel destination.

Highlights

  • Perceived crowding is defined as visitors’ crowded feeling in a particular place

  • We conducted this research as a cross-cultural study in Xi’an, China, with the purpose of investigating the different motivations and nationalities of tourists and their perceptions of crowding whereby we discovered the relationships between culture, nationality, tourists’ motivations and perceived crowding

  • The administrative officers indicated that particular management, which can be considered similar to destination zoning [49], had been used to control crowding in popular tourist destinations

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Summary

Introduction

Perceived crowding is defined as visitors’ crowded feeling in a particular place. Perceived crowding is caused by people blocking others’ views, space being narrowed by new arrivals and other associated negative effects or emotions [1,2,3]. In 2014, 1.4 million inbound tourists visited Xi’an and spent 1.17 billion US dollars. The increasing tourism population in Xi’an has caused some negative impacts such as the conflicts between tourists with different cultural backgrounds or between tourists and locals, as well as environmental issues including contamination and noise pollution [5,6]. These impacts could be regarded as disturbances in motivation for tourists. Their crowded feeling would further lead to perceived crowding

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