Abstract
A well established tradition within research into medical problems is concerned with identifying relationships through large-scale empirical studies. The link between smoking and lung cancer, for instance, was established statistically before being provided with a physiological explanation. The health of companies is defined by their success and it is usual in the management literature to measure this by their performance, as reflected by their growth or profitability. Yet analogous studies of the factors associated with corporate performance are comparatively rare. This is understandable with respect to large firms, the complexity of which would make it difficult for a statistical methodology to identify the impact of individual influences on performance.
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