Abstract
The objective of the study is to determine factors affecting the satisfaction and loyalty of learners to the quality of training services at the Vietnamese American Training Center (VATC) in Can Tho City. The research data were collected from 200 learners studying at VATC Can Tho. Applying structural equation modeling (SEM), the study has demonstrated four factors affecting learner satisfaction, including textbooks and materials; managerial and administrative procedures; facilities, and training programs. Besides, the study has pointed out that satisfaction positively affects learners’ loyalty to VATC Can Tho. Some managerial implications to improve learners’ satisfaction and loyalty to VATC Can Tho were suggested such as Develop training programs, Upgrade learning materials, Improve administrative procedures, and Enhance the center's facilities. Keywords: satisfaction, loyalty, Vietnamese American Training Center.
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