Abstract
Sustainability think tanks such as the United Nations Organization have a strong focus on achieving economic and environmental sustainability goals globally. On the road to sustainable development, electric bike (E-bike) adoption is crucial. Nevertheless, research on the factors associated with E-Bike use, especially the psychological, financial, and capacity factors, has remained unexplored. This paper extends the theory of planned behavior with six novel factors related to individual choices to analyze E-bike adoption behavior. A sample of 507 Chinese bike riders is collected through the snowball sampling technique. The sample is estimated through structural equation modeling. The key findings are as follows: first, speed capacity, mileage capacity, and real-time camera positively drove E-bike adoption intention. Second, price differentiation negatively affected E-bike adoption intention. Third, the theory of planned behavior factors, including perceived relative advantage, cost savings, subjective norms, perceived behavioral control, and attitudes toward E-bike adoption, proved to be drivers of E-bike adoption intention. Finally, cost savings are the most critical factor of E-bike adoption intention, whereas perceived behavior control is the least critical factor. These results will help green transportation companies and emerging economies promote E-bike adoption to reach the environmental sustainability goals of the United Nations.
Highlights
Climate change mitigation and environmental sustainability are hotly debated concerns of modern economies (Ahmad et al, 2020b; Satrovic et al, 2021)
Our study correlates at an advanced level with Rankavat and Tiwari (2020) and Ahmad et al (2020a); as questioned, planners and researchers must consider e-bike risk observations
Our insights provide a significant addition to electric bike (E-bike) research by ride selection psychology in China and the appropriate TPB extensions for an alternative ride category
Summary
Climate change mitigation and environmental sustainability are hotly debated concerns of modern economies (Ahmad et al, 2020b; Satrovic et al, 2021). The clean and renewable energy technologies have provided major breakthroughs to cope with the environmental hazards and climatic adversities (Irfan et al, 2019) In this regard, the transportation sector is renowned for heavily contributing to environmental pollution and climatic adversities (Irfan and Ahmad, 2021). In addition to E-bikes, recent research of Luo et al (2020) concerning a different type of environmentally friendly riding—bike-sharing—has been extensively oversupplied in Xiamen, China. Such a scenario is imperative for environmental sustainability because transportation generates one-quarter of the gas emissions in global energy utilization (McCollum et al, 2018)
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