Abstract
Using educative environmental protection events such as “Environmental Protection Pioneer Campaign”, “Rewarding Recycling Campaign”, “Green Efforts Give Great Rewards Event”, “Environmental Protection Workshop”, “Environmental Campaign Day”, “Environmental Protection Carnival” and “Second-hand Bazaar” held in Park Island, Hong Kong, as a case study, the purpose is exploring how educative environmental protection events contribute to demonstrate environmentally friendly property management and raise the environmental protection awareness and encourage residents’ involvement to live green. 
 
 Design/Methodology/Approach—This paper identifies environmental protection events as an effective strategy to raise environmental awareness for all of the estate residents. The objectives of environmental protection events aimat showing the importance of community involvement, demonstrating educative environmentally friendly property management and encourage residents to live green. Authors conducted twenty-five in-depth semi-structured interviews with participants so as to fully understand the contributions made by the events.
 
 Findings—Educative environmental protection events were perceived by all of the study participants as effective and educative events, which raised environmental awareness, upheld moral obligation to engage in environmental protection, and induced greater pro-environmental behavior to sustainability. Based on the results, the framework of 10 Cs is revealed which contributes to environmentally friendly environment for the next generation. These contributions are: 
 
 1) Circulating surplus materials to the needy
 
 2) Choosing public transportation 
 
 3) Committing to green education
 
 4) Cultivating pro-environmental behavior
 
 5) Caring for sustainable development
 
 6) Cutting Carbon lifestyle
 
 7) Coordinating efforts to reduce, reuse, and recycle
 
 8) Consuming less electricity
 
 9) Concerning ocean creatures protection
 
 10) Ceasing ozone depleting chemicals products
 
 Practical implications—Based on the insights gained from participants, the 10 Cs contributions are made by educative environmental protection events for nurturing moral obligation to demonstrate environmentally friendly property management and raise the environmental protection awareness and encourage residents’ involvement to live green. Participants should take part in all environmental-protection measures daily. The Estate Management Company and government should deepen cooperation in environmental protection, intensify ecological preservation and build a green living environment. 
 
 Originality/value—This paper urges for the importance of all residents, all estate management companies and government to engage in environmental protection for sustainable development. The aim of such an episode is to arouse all stakeholders to participate in environmental protection actively and attentively for green environment.
Highlights
Environmental protection and conservation are paramount because when we protect the environment, we are not protecting some distinct, distant entities but ourselves
Educative environmental protection events were perceived by all of the study participants as effective and educative events, which raised environmental awareness, upheld moral obligation to engage in environmental protection, and induced greater pro-environmental behavior to sustainability
Based on the insights gained from participants, the 10 Cs contributions are made by educative environmental protection events for nurturing moral obligation to demonstrate environmentally friendly property management and raise the environmental protection awareness and encourage residents’ involvement to live green
Summary
Environmental protection and conservation are paramount because when we protect the environment, we are not protecting some distinct, distant entities but ourselves. Sustainability has become a touchstone for many of the business sectors (William, 2008) It will bring increasing demand on energy supply; an increased burden on solid waste management, the pollution of water and air has caused negative environmental effects. Owing to these effects, substantial uncertainty exists regarding the long-term implications of such negative environmental impacts, in particular, those relating to global climate change. Green concepts have applied in property planning, design, resources purchasing, architectural work, gardening, daily management operation and management as well as clubhouses activities and events management Both of the community and management of Park Island are striving to conserve and cherish the natural environment. The community keenly supports sustainable development, wishing people in the future generation would be able to enjoy the natural resources on earth
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