Abstract

The vast majority of leaders in organisations report that they have low confidence in their employees to leverage data in ways that will allow their companies to undergo data-driven transformation. As technology has evolved, businesses are struggling to define clear data-focused roles and the data literacy knowledge gap has become more apparent. This paper provides a framework for data advocates to create an environment in which stakeholders can understand how web data fits into the organisation's overall strategy and discover how to transform their business by leveraging actionable insights.

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