Abstract
Much research has focused on massive open online courses (MOOCs) but little of it has focused on university students in China who can only participate in MOOCs in their free time. To address this gap, this research adopted unified theories of acceptance and a usage of technology model, and added three new moderating variables, which are the network learning channel of MOOC, free time management, and leisure-study conflict. Seven hundred seventy-one valid questionnaires were collected from 11 universities in China. LISREL and AMOS were used to conduct confirmatory factor analysis, model fit analysis, and path coefficients analysis and to analyze the moderating roles of the three moderating factors. Most hypotheses concerning the three moderating variables were valid, indicating that the three moderating variables did exhibit some moderating effects. Some suggestions are put forward for regulating and promoting the development of MOOCs from the perspectives of government, universities, and developers of network learning platforms.
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