Abstract
Television advertisements are a powerful medium by which food companies can influence children's dietary choices. This study aimed to determine the current frequency and nutritional content of food and drink advertisements on popular television channels and ascertain whether this differed depending on the target age-group. In this study, television channels were classified by their stated target age-groups. A total of 96 hours of the most popular television channels from each age category were watched during children's peak viewing times, and food and drink advertisements were nutritionally analysed. Overall, 9.5% of advertisements observed were for food and drink. More food and drink advertisements (P<0.001) and those promoting high in fat, salt or sugar (HFSS) products (P<0.001) were broadcast on channels aimed towards older children. There is an ongoing exposure of children to HFSS products via both adult- and child-targeted television channels. Further efforts are required to limit this.
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