Abstract
Some of the most important problems of modern civilization are issues related to the functioning of contemporary democracy, such as participation of citizens and political competition. In this context, new media have become an excellent platform for information, involvement and mobilization of the electorate. It means that in the period analyzed, new functions of modern media have been developed, and they seem to differentiate significantly each presidential campaign from previous ones. Information and communication technologies have found their wide application in electoral strategies. However, this mainly concerns the last two elections. Recent presidential campaigns in Poland have become interesting for researchers in terms of new media development and their implementation in politics. The main goal of the chapter is as follows: comparative analysis of activities implemented by presidential election committees in Poland and the use of new media in presidential campaigns (information dissemination, mobilization and engagement of voters); identification of effects the use of the Internet had in presidential election campaigns, and examination of how Internet tools used for information dissemination, mobilization and engagement of the electorate have developed over the years.
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