Abstract
With the development of globalisation and knowledge economy, the cultivation of innovative and entrepreneurial talents in business administration majors in colleges and universities has received unprecedented attention. This paper discusses the path of cultivating innovative and entrepreneurial talents in business administration majors in colleges and universities in China based on the cross perspective of education, business administration and entrepreneurship. The purpose of this paper is to provide theoretical guidance and practical reference for the educational reform of business administration majors in colleges and universities, in order to adapt to the current and future economic and social development of innovative and entrepreneurial talents of the complex requirements.
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