Abstract
In today’s rapidly evolving financial landscape, characterized by an abundance of complex products and intricate market dynamics, the need for financial literacy has become more crucial than ever. This is particularly true for university students, who are on the cusp of entering the workforce and assuming greater responsibility for their financial well-being. This research delves into the critical relationship between financial literacy and investment behavior among university students, aiming to shed light on the extent to which financial knowledge and understanding influence investment decisions. By exploring the intricate relationship between these two concepts, the study aims to contribute to the development of effective strategies that promote financial literacy, understand the extent to which financial knowledge, attitudes, and skills influence investment decisions, and explore the factors that contribute to informed and responsible investment choices. and empower students to make well-informed investment decisions, paving the way for a more financially secure future.
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