Exploring the Cyberpsychology of Social Media Addiction and Public Health Risks among Black American Women in the USA

Abstract

This study is a pioneering effort to address the under-researched intersection of Black American women, social media addiction, and associated health risks due to their significant engagement with these platforms. It delves into aspects of cyberpsychology concerning how social media serves as a tool for empowerment among Black women, yet simultaneously poses risks of addiction and potential public health consequences. By drawing on established addiction theories, frameworks, and a thorough review of existing literature, this research offers a critical analysis of a demographic that has been traditionally overlooked in scholarly discourse. The article analyses the risks associated with social media and the specifics of their manifestation during the COVID-19 pandemic. It identifies the forms of social media addiction. The paper examines the problem from the perspective of various scientific theories and research schools. In particular, that deals with the theory of social comparison, the theory of symbolic interactionism, the theory of positive reinforcement, the theory of behavioural dependence, the theory of operant conditioning, the theory of attachment, the theory of social construction of technologies (SCOT), the health belief model (HBM). Also, it concerns concepts that study addiction to social networks due to the need for attention and fear of missing out (FOMO) through the analysis of reflective and impulsive cognitive processes and the reward deficiency syndrome (RDS). The main signs of psychological dependence on social networks are identified, including excessive time on the Internet, constant checking, neglect of duties, lack of sleep, social isolation, mood swings, comparison and envy, unsuccessful attempts to reduce online time, negative impact on well-being, secrecy, or defensiveness. Based on the inquiry’s results, several recommendations have been developed to reduce psychological dependence on social media, specifically for black American women, namely digital literacy, prevention, and intervention. Cognitive behavioural therapy, support groups, mobile health apps, etc. are discussed as well.