Abstract

In this paper, we investigate how novice and experienced crowd investors behave in online crowdfunding environments. So far, empirical information about the specifics of these investor groups in the crowdfunding literature is scarce. We address this literature gap by investigating differences and similarities between novice and experienced crowd investors regarding information search, communication patterns, signaling effects, and investment motives in equity crowdfunding. The paper is based on unique survey data from a major European equity crowdfunding platform. We contribute to the literature by developing a better and detailed understanding of crowd investor types and their behavior in crowdfunding.

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